There are two ways people typically get apps made.

1. Making everything in secret, and launching after it’s done

2. Sharing the idea, the process, loud along the way

There are benefits to both, but one of the main downfalls of #1 is that you don’t know what you don’t know.

And if you expect customers to want *exactly* what you want…

But that’s not always the case.

When building out loud, you’re getting feedback from potential customers the entire time

Which is EXTREMELY helpful to make sure you’re on track.

This way, you put your money on the horses that are already winning…

Instead of just guessing ahead of time and gambling.

So, that’s my two cents. What do you think?

#marketingsuccess #product #tools #incubation #VentureCapitalfunds #website #strategy #earlystage #startupfounders #businessplans #businessplan